July 15, 2016
4-H Grows Here Marketing Campaign
A small, but passionate work group has been making plans for Kansas 4-H and the 4-H Grows Here campaign. An internal soft launch of the campaign on August 1 will include an order form to purchase campaign items such as pencils, cups, bookmarks, and flyers for back to school promotions and National 4-H week activities. The Kansas 4-H website will also get a bit of a “facelift” featuring the new 4-H Grows Here logos, images, and slogans.
Please remember to use your remaining Life’s Little Questions materials this summer. We ask that on August 1, you discontinue use of the Life’s Little Questions materials and graphics.
A larger, public launch will take place at the 2016 Kansas State Fair, featuring an overwhelming 4-H Grows Here campaign throughout Centennial Hall.
To make sure we utilize the 4-H Grows Here campaign effectively and system wide, future plans include:
- Webinar for training on marketing, cobranding of KSRE/4-H and the 4-H Grows Here campaign message & available materials
- Webinar and sample template for local websites
- Session for teens at KYLF and volunteers at KVF
- Session at Kansas 4-H Ambassador training
Big thanks to the following work group members:
Megan Macy, Extension Marketing Specialist, KSRE, Chair of the Workgroup and Liaison to National 4-H Council
Rebekah McKinney, Extension Agent, Community Development, Hamilton County
Tara Markley 4-H Youth Development Agent, Johnson County
Nicolette Unruh, Director, Guest Services, Rock Springs 4-H Center
Sarah Keatley, 4-H Events Coordinator and Communications Liaison for the Department of 4-H Youth Development
Mandy Wilson, KSRE Bookstore and Mail Center Manager, Department of Communications and Agricultural Education
Lori Bower, Principal and Chief Strategist, BowerComm
Mike Matson, Vice President, Innovative & Strategic Communication, Kansas Leadership Center
Jake Worcester, CEO, Kansas 4-H Foundation, Advisor
Stay tuned for further details and announcements! #4-HGrowsHere